Crawford Thomas Recruiting Case Study

Before Teaming Up

Crawford Thomas Recruiting is a nationwide staffing and recruitment firm recognized for connecting employers with top talent. Despite their strong reputation, they struggled to scale placements and revenue.

Difficulty communicating value to target clients in manufacturing and industrial sectors.
Sales team burnout from inefficient processes and inconsistent results.
Low lead‑to‑placement conversion rates and untapped pipeline potential.

They needed a system to streamline outreach, understand client pain points, and increase placements without adding more manual work.

The Results 💸

+ 39 candidate placements in one quarter, directly impacting revenue.
A streamlined lead generation process that reduced sales team burnout.
Improved client engagement and repeat business through targeted messaging.

How We Did It 🚀

Identified client pain points: Labor shortages, inefficient hiring cycles, and retention issues in manufacturing firms.
Systematic outreach & scalability: Automated personalized emails focused on specific frustrations and calibrated questions to start real conversations.
Managed lead overflow: Prioritized high‑quality leads and segmented responses for efficiency.
Ensured lead quality: Continuously optimized messaging and targeting based on live responses.

The Advertising Cost Spiral 🏹

Before working with us, Crawford Thomas relied on costly PPC campaigns that produced high CPAs and low‑quality leads. By shifting to a pain‑point‑driven outreach system, we cut ad spend and increased qualified conversations that converted into placements.

Powered by myoProcess a vetted growth partner with a proven system for B2B client acquisition.

Crawford Thomas Recruiting

Before Teaming Up

The Results 💸

How We Did It 🚀

The Advertising Cost Spiral 🏹

Crawford Thomas Recruiting

Before Teaming Up

The Results 💸

How We Did It 🚀

The Advertising Cost Spiral 🏹